Smart customer management for car dealers.
A system where 'all things come together'. EdLink is a customer data platform that can link several car dealer management systems to achieve a complete database of the customers of a car dealer. The system makes the most of the available data, by suggesting which duplicate customers can be combined into a single customer, keeping an overview of the available leads for each customer and suggesting when to message a customer for a possible new lead.
It was a challenge to design this project from scratch. For me, the most difficult aspect of this project was to visualize the extremely large amount of relevant information into an optimized, useful dashboard.
Project at Label305
Powerful yet structured.
The range of functionalities make the EdLink system extremely powerful. It is a great challenge to give users of the system an idea of the system status at a glance, for a system that can display so much relevant information. The top 5 columns of the dashboard provide a quick overview of the system status. After having used the system for a short while, users should quickly learn where to look for the desired information.
Smart matching of customers.
When linking multiple customer management systems, there will always be duplicates. EdLink automatically recognizes duplicate metadata of customers, and allows the administrator of the system to merge this metadata together. The intuitive interface displayed below emphasizes the differences between the two found files. After selecting the correct fields the data can be merged, previewing the resulting metadata before executing.
Quick access to the information you need.
EdLink allows for advanced filtering of the available data. By creating custom filters, any desired set of customers can be found. This is great for data management, but even greater for market targeting. A specific set of customers could be suited for a lead; these customers can be send a message suggesting them if the car dealer can be of help to them.
Used tools and programs
Wireframing
Visuals
Artwork