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Car industry project.

Project at

  • App design
  • Animation
  • Prototyping

This project is yet to release and therefore I can not share as much as I would like to. In this unnamed project I designed a mobile app for a company in the car industry. Of the many views, flows, and animations that I made, the one animation I can show is displayed in the iPhone frame.

The animation stretches full-screen as it is the main view that the users will see when using the app. Evidently, during daytime the daytime animation is displayed and at nighttime the animation transitions to nighttime.

Support your amateur sport club.

Project at

  • App design
  • Animation
  • Prototyping

Similar to the car industry project, this project is yet to release. Therefore I can not mention the name of the company that this app was designed for, nor show any more details than the displayed video.

Screenshot of the My-NOHrD Environment.

Connect with a professional sports coach.

Project at

  • Web design
  • Animation
  • Front-end development
  • Back-end development
  • React

All NOHrD fitness devices, such as described in other cases such as the NOHrD Bike and the WaterRower, make use of a similar ideology - enhancing the experience via digital workouts. The intent of this application, NOHrD Coach, later named 'My-NOHrD', is to give users access to all the available digital content, matching their purchased devices.

Besides the access to this digital content, the system allows users to get advice from a personal professional coach. After purchasing a subscription, users can request a personal coach. The coach will support the users in their sportive goals and recommend workouts based on their preferences.

Cycling through the mountains at home.

Project at

  • App design
  • Animation
  • Prototyping

Similar to the rowing machines from WaterRower, the German company NOHrD designs unique fitness devices using high-quality materials. To extend the cycling experience with digital possibilities, their indoor cycling device, the NOHrD Bike, allows for mounting of a smartphone or tablet.

When I was designing the NOHrD Bike app I wanted to 'do something different', and focused on creating animation-based interactions throughout the application.

Screenshot from the NOHrD Bike app.

A refreshing rowing experience.

Project at

  • App design
  • Animation
  • Prototyping
  • Project management

The stylish rowing machines from WaterRower provide their customers with a unique experience. To further improve this experience, the WaterRower monitor can be connected to the WaterRower Connect app, turning a smartphone/tablet into a real-time performance monitor.

For this project, I designed the WaterRower Connect application for phone, tablet (iOS and Android) and Apple Watch. My personal goal for this project was to create a consistent flow throughout the application, providing a fluent and high-quality user experience. The end result: a creative and refreshing user experience.

© 2021 Max van IJsselmuiden, indicated projects copyrighted by Label305. Built with Gatsby and Lottie.