About
Senior Product Designer.
Currently designing at Sandfield in Auckland.
I grew up in Assen, The Netherlands. I studied Creative Technology, followed by a MSc in Human-Machine Communication. Started work at Label305 and later at Embrace. Moved to New Zealand in 2025. Now at Sandfield in Auckland.
I grew up in Assen, The Netherlands. At the age of 14 I was building websites, making digital art and tinkering with computers. After high school I started studying Creative Technology at the University of Twente, a degree that put design and engineering in the same mix.
My first job was at Label305, where UX design stopped being a hobby and became a craft. To deepen my professional understanding of UX, my eyes were set on a Master's in Human-Machine Communication in Groningen.
After graduation, I enjoyed working at Embrace - The Human Cloud on software for the housing industry.
At the end of 2025 I moved to New Zealand, and now I'm working for Sandfield in Auckland.
On the side: design workshops and guest lectures at the University of Groningen and NHL Stenden in Leeuwarden, covering cognitive ergonomics, accessible design and more. I recently started my motorcycle travel YouTube channel as well.
Work
- 2026 — Now Senior Product Designer Sandfield, New Zealand
- 2021 — 2025 Senior Product Designer Embrace - The Human Cloud, The Netherlands
- 2015 — 2020 UX Designer Label305, The Netherlands
- 2009 — Now Freelance Designer Design Studio Max, Remote
Education
- 2019 — 2021 MSc Human-Machine Communication University of Groningen, The Netherlands
- 2014 — 2019 BSc Creative Technology University of Twente, The Netherlands
Speaking
- 2023 — Now Workshop facilitation "Design Sprint" University of Groningen, The Netherlands
- 2023 Guest lecture "Accessible by design" NHL Stenden, The Netherlands
Reach out?
Connect on LinkedIn or send me an email.