Work

Critical infrastructure redesign to address navigation bottlenecks in a growing SaaS suite — creating space for AI integration, phone client features, and everything that comes next.

Leading the design and production of a premium print magazine for Embrace — from stakeholder alignment to a finished publication shipped on time.

A design principles quartet card game that serves dual purposes: reinforcing key UX concepts for students and creating lasting brand connections with emerging talent.

A compressed design methodology workshop for University of Groningen students — turning the five-day Design Sprint into a 2–3 hour session that actually fits academic reality.

Redesigning the onboarding for a community-driven market research platform — reducing initial data requests by 70% and replacing friction with conversational design and gamification.

Turning a keyboard-first search overlay into the feature that made users stop comparing Embrace to the legacy system they'd left behind.

Designing a high-quality digital companion for WaterRower's handcrafted rowing machines — real-time performance tracking that feels as considered as the hardware it connects to.